Ready to move beyond theory and actually work on your revenue management approach? This Learning Lab pre-con session from RevProf is designed to take you from general understanding to next-level knowledge.
We’ll kick things off with a foundational session that aligns everyone around the core principles of revenue management, focusing on how to think about your business, your data, and the decisions that drive performance. Even experienced professionals will benefit from reframing familiar concepts through a more strategic, systems-based lens.
From there, you’ll choose your path: Attendees will rotate through two of four hands-on roundtable sessions, facilitated by one of our expert speakers, each designed to go deeper into a specific area of revenue management. These are working sessions, so bring your laptop, your data, and your questions.
Breakout options include:
AI / BI: Turning Data into Action
Turn your raw data into a revenue advantage in this hands-on AI/BI breakout. Work alongside RevProf experts to structure your data, uncover actionable insights, and apply practical tools across pricing and BI platforms. You’ll leave with clearer workflows, practical templates, and the confidence to make faster, data-driven decisions.
Using Data to Tell the Story to Owners
Data doesn’t drive decisions; understanding does. At this table, we’ll focus on how to translate your reporting into clear, relevant narratives for property owners. Learn how to frame performance, communicate strategy, and tailor insights based on different owner mindsets, expectations, and scenarios.
The Revenue Manager’s Rhythm: Daily, Weekly, Monthly Execution
Revenue management isn’t just about strategy; it’s about consistent execution. This table conversation walks through what to do, when to do it, and how to build a repeatable cadence that drives results. We’ll explore workflows, prioritization, and how to structure your time to stay proactive instead of reactive.
Beyond Price: The Adjacent Levers of Revenue Management
Price and length of stay are only part of the equation. At this table, we’ll explore the often-overlooked levers that impact performance, including channel merchandising, listing optimization, visibility strategies, and policy decisions. As the industry evolves, these factors are becoming increasingly critical to driving results.
This is not a lecture; it’s a hands-on session built for revenue leaders, analysts, and property managers who want to leave with clarity, direction, and tools they can apply immediately. Expect practical frameworks, collaborative problem-solving, and a few “a-ha” moments along the way. Come ready to roll up your sleeves!
Speakers:
- John deRoulet, Director of Revenue Management, Wheelhouse
- Sarah Franzen, Founder/Partner, REVZEN & Co-Founder, RevProf
- Jordan Locke, Partner Revenue Performance Manager, VR, RevParty
- Becca Madigan, Solutions Consultants, U.S., PriceLabs
- Emily Pattillo, Partner, REVZEN
- Heather Richer, Partner, Richer Logic
- Ryan Saylor, Director of Product Marketing, Beyond